2023 Global Cosmetic Focus Plan Ⅰ-USA and France Consumers in the United States, which boasts the world's largest single cosmetics market, and France, a recognized leader in the cosmetics industry, recognize the differentiation points of K-beauty, but give poor evaluations of the brand's popularity. At the same time, American consumers pointed out inconveniences during use, and French consumers responded by expressing both favorable reviews and dissatisfaction with the ingredients and raw materials. This is what the Korea Cosmetic Industry Research Institute (President Lee Jae-ran, www.kcii.re
Global Cosmetic Focus - Thailand and Vietnam Thailand, which forms the largest cosmetics market in Southeast Asia, and Vietnam, which is recognized for its value as an emerging future market. The latest cosmetic market trends in these countries can be summarized as Wrinkle Care (Thailand), which can respond to aging, and heightened interest in value and environment-conscious products centered on the MZ generation. Through Global Cosmetic Focus-Thailand and Vietnam, an annual project conducted by the Korea Cosmetic Industry Research Institute (President Lee Jae-ran, www.kcii.re.kr ), the latest
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UPDATE: May 13, 2024, 11:22 AM
